Study Material : Video Lectures | textbok Solutions | Notes

1: Nature and Significance of Management

Covers concepts of management, its objectives, importance, nature as art, science, and profession, and levels of management.

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  • VideoConcept & Objectives of Management - English
  • VideoImportance of Management - English

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Coordination: The Essence of Management

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Functions of Management

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2: Principles of Management

Covers principles of management by Fayol and Taylor, their relevance, and comparative study.

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  • VideoFayol's Principles of Management - English
  • VideoTaylor's Scientific Management - English

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Comparison between Fayol and Taylor

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Case Studies on Principles of Management

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3: Business Environment

Covers concepts of business environment, its dimensions, and impact of demonetization & liberalization.

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  • VideoConcept & Importance of Business Environment - English
  • VideoDimensions of Business Environment - English

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Impact of Government Policy Changes

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Case Studies on Business Environment

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4: Planning

Covers concepts of planning, its features, importance, limitations, and planning process.

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  • VideoConcept & Features of Planning - English
  • VideoImportance & Limitations of Planning - English

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Objectives vs. Policies vs. Procedures

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Budgeting and its importance

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5: Organising

Covers concepts of organizing, its importance, process, structure, and delegation.

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  • VideoConcept & Importance of Organising - English
  • VideoOrganisational Structure: Functional & Divisional - English

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Formal vs. Informal Organisation

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Span of Management

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6: Staffing

Covers concepts of staffing, its importance, process, recruitment, selection, and training.

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  • VideoConcept & Importance of Staffing - English
  • VideoRecruitment & Selection Process - English

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Internal vs. External Sources of Recruitment

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Methods of On-the-Job Training

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7: Directing

Covers concepts of directing, its importance, elements (supervision, motivation, leadership, communication).

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  • VideoConcept & Importance of Directing - English
  • VideoMotivation & Maslow's Hierarchy - English

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Financial & Non-Financial Incentives

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Formal vs. Informal Communication

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8: Controlling

Covers concepts of controlling, its importance, process, and relationship with planning.

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  • VideoConcept & Importance of Controlling - English
  • VideoSteps in Controlling Process - English

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Techniques of Managerial Control

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Budgetary Control

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9: Financial Management

Covers concepts of financial management, its objectives, decisions (investment, financing, dividend).

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  • VideoConcept & Objectives of Financial Management - English
  • VideoFinancial Decisions: Investment, Financing, Dividend - English

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Fixed Capital vs. Working Capital

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Sources of Finance

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10: Financial Markets

Covers concepts of financial markets, money market, capital market (primary & secondary), and SEBI.

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  • VideoConcept of Financial Market & Money Market - English
  • VideoCapital Market: Primary & Secondary Markets - English

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Distinction between Money Market and Capital Market

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Dematerialization and Depositories

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11: Marketing Management

Covers concepts of marketing, its functions, marketing mix (product, price, place, promotion).

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  • VideoConcept & Functions of Marketing - English
  • VideoMarketing Mix: Product, Price, Place - English

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Branding, Labeling and Packaging

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Personal Selling and Public Relations

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12: Consumer Protection

Covers concepts of consumer protection, consumer rights, responsibilities, and redressal mechanism.

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  • VideoConcept & Importance of Consumer Protection - English
  • VideoConsumer Rights & Responsibilities - English

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Who is a Consumer?

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Ways & Means of Consumer Protection

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13: Entrepreneurship Development

This chapter explores the journey of entrepreneurship, from idea generation to successful venture management, fostering an entrepreneurial mindset.

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  • VideoConcept & Characteristics of Entrepreneurship
  • VideoProcess of Entrepreneurship Development

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Challenges Faced by Entrepreneurs

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Government Initiatives for Entrepreneurship

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